The folks at Pirelli Tires are famous - some might say infamous - for their annual calendars.
They usually feature supermodels either nearly or completelly unclothed.
Naked women = bald tires = trip to the Pirelli retailer nearest you?
I don't know if that's the actual marketing formula - I could be guessing.
For 2016, Pirelli's turning away from the supermodels, instead presenting "powerful women of achievement," according to the Huffington Post
Directors, actresses, singers, authors, all photographed by Annie Leibovitz. They're calling it a "calendar for our time."
Two of the best known models: Amy Schumer and Serena Williams, both of whom are shown nearly naked, with strategic points covered up.
We can't show them to you, but the folks at Huffington Post have them
Be warned - they are not safe for work.
Unless of course you work at a Pirelli retailer...