Missouri Mall Goes Viral
by Mike Stanz
posted Aug 21 2014 5:00AM
The marketing folks at the East Hills Mall in Saint Joseph, Missouri might have created what Reddit.com called the “Terrible Mall Commercial” and made it terrible on purpose.
The idea: have folks from the various shops selling back-to-school items sing about their wares to a bit of a hip-hop beat. With an old-style microphone in front of them.
“Singing” is a generous term. Some of the presentations are hideous. But, they’re so bad, they’re good.
And because of that, the video has gone viral. It was posted on August 17 – last Sunday – and as of last night, it had over 1.5 million hits on YouTube.
Check it out for yourself. Add to the hit count, and see what you think…
Marketing genius, or a lightning strike?
Oh, and by the way, “boots and pants and boots and pants!”